Don't Believe the Hype!

As a home business owner, I have seen a plethora of so called "business opportunites", as I search for new avenues of networking and obtaining contacts. What amazes me is how some of these companies literally sell people dreams of making money, often overnight and by doing nothing! This has been the cause of the bad reputation given to network marketing and the home based industry as a whole. Several vehicles are utilized to pull people in and give them the false hopes of becoming a millionaire over night. I will only address two tactics which are always used.


First they claim to have the latest and greatest product or service. They claim that what they have to offer is the next best thing and that you will make a 'recession proof' income because what they have to offer is something that everyone needs. I suggest that you further analyze what it is that these companies have to offer before you shell out 200, 300, 4oo or more dollars to a company. Also, visualize yourself as a consumer and ask yourself, "Is this something that I need?". After all, if YOU won't have a need for this product or service, then how are you going to efficiently offer it to someon else as something THEY will need? Don't be afraid to ask questions. Asking questions will lead up to discovering wheter or not the person you are doing business with as well as the company has integrity. Question whether or not they use the product or service? How has it worked for them? You can kind of get a sense as to whether this person is sincere and truthful by drilling them.

Another method used is offering a 'fool proof' compensation plan. This is seen in a lot of the newer companies. They claim to have the simplest methods of downline building and residual income profits. Lots of people fall into this trap because the compensation plan makes sense. However, if you look at the big pictures, some companies OFFER such compensation plans because a lot of the reps may or may not make it but so far in the business. Another thing to be guarded against, especially in the case of newer companies, is the fact that these companies are offering to pay out more than what they may possibly bring in. Sadly, companies like this often fail within the first five years taking your money, hard work and time right along with them.

The key here folks is to do your research and if it sounds too good to be true then it probably is. Look for a company that has a proven track record. Are they accredited by the Better Business Bureau? You'll be surprised. Often companies file bankruptcy and create another business under another name and sell the same product or service. Another thing that you will want to look for is how long have they been in business. The longer a company has been around, chances are they are legitimate.

The bottom line here is a home based business is just like any business. You have to work, work, work. If you have chosen a legitimate home based business opportunity, you will get out of it what you put into it. Don't fall into the trap of these 'Dream Sellers'. Follow your gut and use your instincts.

Good luck and I wish you much success!